Nonprofit leaders and key stakeholders will spend days, weeks, even months discussing the precise wording to capture the mission and vision of an organization. They then place the mission statement carefully on the website, annual report, and other key documents.
But it often stops there.
Just making the mission statement available is not enough. To truly communicate your purpose, goals, and story to your audience, it is important to thoughtfully and purposefully create a messaging platform that inspires others to get involved. A messaging platform is a document that provides a solid foundation for how all staff, volunteers, and other key stakeholders of an organization will communicate with the public. It includes specific word choices, themes, and other guidelines for how to create messages in any circumstance. Think of it like a style guide for words.
“Well,” you might be thinking. “I have a 30-second commercial. That’ll do, right?”
To put it bluntly: no.
Thirty-second commercials are useful to a certain degree, but they often have two primary drawbacks:
To discuss your nonprofit in a way that is compelling, it is important to tailor your message to your target audience while also having a number of talking points to call on in conversation. Developing a messaging platform connects your (often jargon-y) mission statement to regular interactions you have with potential donors, volunteers, or the people you serve. It also provides your key stakeholders with consistent messaging to use whatever the circumstance.
So, what should be in a messaging platform?
Taking the time to create a messaging platform is well worth the effort. The result is consistent messaging that you can build upon to create case statements, grant proposals, fundraising campaigns, and yes—even talking points for those networking conversations.
To learn more from Tana, join us for her upcoming workshop on April 12, 2018 titled " Compelling Messages for Nonprofits." Click here to learn more and register.
Tana M. Schiewer, PhD, is the CEO/President of Schiewer Consulting LLC, a consulting firm that specializes in helping nonprofit organizations and small businesses establish operations, fundraising plans, and communications that lead to success.
In her recent workshop, titled Operational Excellence, Gretchen Upholt from FMA shared with us a variety of resources. An organizational assessment of internal controls was one of these resources. We thought it was too good not to share!
Click here to download this incredible resource.
In addition to all of the information Gretchen Upholt, from FMA, shared with us in her recent workshop, she also provided us with some incredible resources. One of these resources is a website map of a website connected to the Wallace Foundation: www.strongnonprofits.org.
To access this website map click here.
How confident are you in your organization's financial management practices? In her recent workshop, Gretchen Upholt shared a resource with us to reflect on the financial management practices of organizations.
To access this tool click here.
It’s important to know what kind of Lean Six Sigma project you’re considering. These are 5 classic project types to help you decide. If you’re looking to conduct a Green Belt project, then you should be working on a Process Improvement Project.
Our training partner Go Lean Six Sigma can show you how to decide. Click here to learn more.
Featured below is a success story from the nonprofit sector demonstrating how the LSS approach helped one organizations increase services to the Homeless. Click here to watch the short video. A transcript of the video and the slides are also available by scrolling down the page.
Our training partner Go Lean Six Sigma has many tools and resources on their website. www.goleansixsigma.com
We asked each expert to select the platform they preferred to present their fresh content. Some were guest bloggers on Gearing Up, the C4NPR blog. Others chose to digitally record a C4NPR Chat.
When we stood back at the end of the year and evaluated this body of knowledge in its entirety, we realized we had the opportunity to curate an incredible volume of thought leadership.
Click here to download your copy. It's a treasure trove of ideas, concepts and tools.
Heather is responsible for the overall management and operations of The Center, and technical assistance
supporting area nonprofits.
419-241-9513 Ext. 104