A Blog in Pictures (and some words, too)
Most nonprofit leaders agree that we need a new way to communicate about the true costs of our programs and the vital importance of strong organizational infrastructure. But we have not yet developed a simple, consistent message when sharing our view with potential supporters and investors. We are stuck with old terms and old images.
The following series of images and descriptions is really a blog in pictures. How we visualize our understanding of nonprofit structure and programs shapes the overhead debate. It’s time to get graphic about our new ideas – to deploy fresh images to help educate ourselves, the public, and our funders.
It’s Time to Retire This Pie Chart
When nonprofits are viewed this way, no matter how hard we try to think differently, we imagine important infrastructure of our organization as taking a slice out of the pie – as diminishing the “real” work of our mission.
Strategic financial functions, good governance, and the development of key funding partnerships are vital to strong organizations. We need a new way to communicate this truth.
We Need a New Image
Rather than thinking of our investment in key infrastructure as diminishing our programs, it should be seen as valuable Core Mission Support.
Core Mission Support functions are necessary, vital, and integral.
Whole Organizations and True Program Costs
Each of our programs is built around, is supported by, and shares responsibility for Core Mission Support.
All of the resources we need to accomplish our programs are the True Program Costs, which include four types of expenses:
Under-Funded Programs Create a Gap at the Core
Some programs are only partially funded by contributions or by earned revenue.
When a program is only partially funded, the expenses not covered include a proportionate share of the Core Mission Support. This creates a Gap in funding for the finance, human resources, governance, and fundraising infrastructure that support the entire organization.
Line-Item Funding Creates a Gap at the Core
Some funders limit their support to only the direct expenses of program.
When funders support only direct expenses, they deny funding for Core Mission Support. This leaves a Gap at the center of our organization. Not only is one program affected, but the health of the entire organization is at risk.
Invest in the Core to Grow the Mission
The growth and effectiveness of our mission work depends on having a solid core at the center of our organizations. Investing in our infrastructure is savvy, prudent, and absolutely necessary.
Go Visual With Our New Thinking
Once we have a new way of understanding and communicating about the Core Mission Support needed by our organizations, it is our job to share our thinking with others. Our funders, supporters and investors all want us to succeed. They are partners in accomplishing our mission work. But like us, they may need help re-imagining the role strong infrastructure plays in amplifying program effectiveness. By providing a simple visual guide, we can help transform the way we talk about, picture, and ultimately fund the Core Mission Support that is at the center of all great nonprofits.
This post was originally published on the Nonprofit Assistance Fund's Blog on August 2, 2016.
What happens when a group convenes with a common purpose? They share ideas. They share goals. They discuss challenges and brainstorm solutions. Most importantly, they know they are not alone.
Area nonprofit professionals came together to strengthen their efforts in 2017 for #GivingTuesdayNWO.
The mastermind group will meet again for the 60 day session on Tuesday September 26, 2017. It's not too late to join this group. You can get the details and register at www.C4NPR.org
In the meantime, click here to check out the resources shared during our 90 days session.
Patty Wise of Niehaus, Wise & Kolas LTD is the expert speaker at our workshop on August 31, 2017. Patty will provide practical information regarding compliance with employment law, and avoiding potential litigation.
In this short article, you can learn some amazing facts about the use of color to achieve your desired results from your communications. The Psychology of Color in Marketing and Branding
Heather is responsible for the overall management and operations of The Center, and technical assistance
supporting area nonprofits.
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