C4NPR
  • Blog

Marketing vs. Branding

1/25/2019

0 Comments

 
​We asked Judy McFarland, CEO of Thread Marketing Group, to help nonprofits understand the difference between marketing and branding.

Marketing is what gets the word out.

​Branding is how people can identify you.
Picture
You can tell the best stories in the world, but if they don’t get connected to your organization, they won't do you any good. ​

A brand is a marker that the public can recognize as being you. Brands are the name, logo, and visual graphics your nonprofit employs, but it is also more than that.  It is crafted to differentiate you from other organizations and allows you to make a specific and individual impression.  It is your distinct identity.  It is your distinct voice.  Make sure yours is solid.
0 Comments



Leave a Reply.

    Picture

    About Us

    Ensuring nonprofits in northwest Ohio and southeastern Michigan have the information and resources to operate in an efficient and effective manner.

    Categories

    All
    Alumni
    Article
    Board
    C4NPR Chat
    Certificate
    Donors
    Events
    Financial Management
    Fundraising
    #GivingTuesday
    Governance
    Grants
    LEAN Six Sigma
    Marketing
    Media
    Minority Executive Leadership
    Nonprofit Career
    Nonprofit Notes
    Philanthropy
    Planning
    Professional Development
    Research
    Resources
    Starting A 501(c)3
    Technical Assistance
    Tool
    Video
    Workshop

    Archives

    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017

    RSS Feed

    Staff

    Picture
    Heather Bradley
    Director
    Heather is responsible for the overall management and operations of The Center, and technical assistance 
    ​supporting area nonprofits. 

    ​heather@c4npr.org
    419-241-9513 Ext. 104
    Picture
    Lexi Haas
    Associate Director

    Lexi manages our signature certificate programs and all of our professional development offerings. She is also available to help answer questions about our do-it-yourself Job Center and Marketplace.
    lexi@c4npr.org
    419-241-9513 ext. 124

Proudly powered by Weebly
  • Blog